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1/15/99 South-Western Economics Publishing Program Featured in December 1998 Region 8/1/98 Principles of Economics, 2nd edition, Now Available 5/20/98 The Spring 1998 Edition of The Teaching Economist Newsletter Available with New Online Design 5/11/98 South-Western Offers Cyberclass Web Course Delivery System with Selected Economics Titles 5/5/98 South-Western Economics Resource Center Unveils New Design 4/10/98 Read, Relate, Remember: The Preview Guide for Principles of Economics, 2nd edition, by Fred Gottheil Now Available 4/1/98 International Cengage Publishing and South-Western Introduce Cengage World Class Learning(tm)For more information, contact: Vicky True Media Technology Editor South-Western 5101 Madison Rd. Cincinnati, OH 45227 vicky.true@swlearning.com |
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February 3, 1999 Fred Gottheil, Professor of Economics at the University of Illinois and author of Principles of Economics, was selected as the Daily Illini's Campus Pick's professor of the year. This honor, provided by the university's independent student newspaper, placed Gottheil tops among all professors at the University of Illinois. "For more than thirty years, [Gottheil's classes] have been the most popular lectures on campus, because of Gottheil's warmth and his storytelling abilities," notes Jennie Jiang, Daily Illini Reporter. "There seems to a be distance cutting between students and myself," Gottheil explained. "I find it very fun to teach and I think the students respond." Gottheil credits his students with his popularity. "The heart and soul of teaching is at the other end -- the students, " Gottheil continues. " There's an honesty between students and professors -- you try hard and they try hard. When I think of the University of Illinois, I think of the students." Despite large lecture halls with over 700 students, Gottheil has always managed to form a close bond with his students. This bond is reflected in the willingness of his students to help Gottheil with the Josh Gottheil Memorial Fund for Lymphoma Research, a cancer-fighting fund to benefit oncology nurses established in memory of Gottheil's son, Josh, who died from leukemia three months short of his twentieth birthday. "[Students have] come to me to help with Josh's fund. They responded to help in something so important in my life." For more information on the fund, contact Fred Gottheil. Gottheil came to Illinois in 1960, planning to spend one year before returning to his native Canada. But he fell in love with the campus, the community and the Midwest, and he has been a Illinois ever since. Gottheil earned his undergraduate degree at McGill University in Montreal, Canada, and his Ph.D. at Duke University. He has won the department's annual excellence-in-teaching award in economics 12 times during the past dozen years and, along with his college and university-wide teaching awards, holds the distinction of having won the most teaching awards on the Urbana campus. January 15, 1999 The South-Western economics program was featured in the December 1998 issue of the Region, the quarterly magazine of the Minneapolis Federal Reserve. The special issue on "economic literacy" raised the question of whether today's economics curricula and teaching adequately prepare students to understand and apply basic economic concepts and ideas. In addition to discussion of teaching and learning activities, the Region discussed the effectiveness of today's textbooks, and the impact technology has had on instructional materials. In particular, the Region discussed South-Western's innovative collection of interactive Web-based economics policy debates, EconDebate Online, with comments from their author, John Kane, associate professor at Oswego State University of New York. "Students often have trouble seeing the connection between the theory they learn in the classroom and everyday life," Kane believes. "The Web makes it possible to show the students how these theories have real-world applications. It allows students to see the current status of political debates that deal with fundamental issues." "The future will include the addition of more interactive tutorials and simulations that can be distributed cheaply and efficiently over the Web," continued Kane. "The use of more online video will become more common as bandwidth and connection speeds continue to increase. In general, the quantity and quality of material available online will continue to improve." Kurt Gerdenich, Media Technology Editor for South-Western, further stated that in the future content will be increasingly customized, delivery times will shorten and accessibility will improve. "Ultimately, pedagogical effectiveness will increase. The publisher becomes less of a commodity producer of content—one size fits all—and more of a content partner with individual institutions and teachers." For more information on EconDebates and other South-Western technology products and services, visit the Economics Resource Center or contact Vicky True, Media Technology Editor. August 1, 1998 The second edition of Fred Gottheil's successful economics textbook, Principles of Economics, is available. Thoroughly updated and extensively revised, the book provides solid grounding in the important economic concepts without losing readers in abstractions. The first edition met with critical success based in part on its focus on telling stories to explain economic concepts. "I use the story as a vehicle to make my point," Professor Gottheil explains. "If the story is good, the point will be remembered. If the story is powerful, the point will be remembered for life!" "That's how I teach economics. The economic ideas are embedded in a story line. The story must be true. It must be relevant to the students' lives. Esoteric economic theory may look fancy on a page, but it's useless unless the student can identify with it. Identification is the key." For the new edition, Professor Gottheil has added new features, such as "Economics Chats" and "Economics Consultants", that actively involve students in the learning process. In addition, Professor Gottheil has improved the teaching and learning supplements package to make the entire learning system more effective. Visit the Product Tour and the Gottheil Economics Support Website for more information on the book and supplements. For ordering information, visit the catalog. Fred Gottheil, Professor of Economics at the University of Illinois at Urbana-Champaign, is among the most popular teachers of economics on campus. Professor Gottheil has been awarded the school's excellence in teaching award--based on an open vote by students--every year since 1981, an eighteen year streak. All of Professor Gottheil's royalties from the sales of the textbook go to the Josh Gottheil Memorial Fund for Lymphoma Research, a cancer-fighting fund to benefit oncology nurses established in memory of Professor Gottheil's son, Josh, who died from leukemia three months short of his twentieth birthday. The Teaching Economist newsletter, a semi-annual newsletter aimed at making the teaching of economics more fun and more effective, published its fifteenth edition this month. Five new articles appear in this edition, including stories on the most recent survey from the UCLA’s Higher Education Research Institute on incoming students, experimental economics, the AEA, and high-tech etiquette. As well, "The Grapevine," a popular column that highlights teaching ideas from around the country and the world, offers insights from Bill Marker of Lewis University, David R. Henderson of the Naval Postgraduate School, Mark Chandler of Vilnius University (Lithuania), and Eric K. Steger of East Central University. In 1996, The Teaching Economist became one of the first newsletters to move to an online format. Two years later, the new online edition offers a fresh look with improved navigation. The Teaching Economist, published in the Spring and in the Fall
by South-Western, is edited by William A. McEachern, University of Connecticut. Now
in its fifteenth edition, The Teaching Economist is a recognized source for new and novel teaching
ideas and has featured the ideas of dozens of economics teachers from around the world. To share your
comments or to have teaching ideas considered for The Teaching Economist, contact: The Teaching Economist is available online
or in printed form via subscription. If you wish to receive the semiannual newsletter, compliments of
South-Western, or if you need to change your address, contact: William A. McEachern is Professor of Economics at the University of Connecticut. Since 1973 he has taught principles of economics and in 1980 developed a series of annual workshops for teaching assistants. He has given teaching workshops around the country and is the author of Economics: A Contemporary Introduction, a best-selling principles of economics textbook. Last January, South-Western introduced Cyberclass, a web-based course management and delivery system, with selected accounting titles. South-Western is now pleased to announce that, starting this Fall, instructors who adopt selected South-Western economics titles may also use Cyberclass to take their economics course to the Internet. Here are just a few of the features Cyberclass offers:
The South-Western Economics Resource Center, the first and most comprehensive college publishing economics resource center on the Web, recently underwent a redesign. With the new design, the resource center enjoys more intuitive navigation and more comprehensive student and teacher resources. The South-Western Economics Resource Center is designed to support economics students and instructors. In addition to dedicated student and faculty centers, the site boasts EconNews Online, monthly news summaries of economics events, and EconDebate Online, economic policy debates addressing today's pressing issues. The Preview Guide for the second edition of Fred Gottheil's successful principles textbook, Principles of Economics, is available for instructors. As well, a sampler of the teaching and learning ancillary package is available. To request copies for yourself, contact your Cengage Learning/South-Western Sales Representative or contact Shannon O'Callaghan, Marketing Coordinator. Fred Gottheil, University of Illinois, in 1995 published what would become one of the most successful first edition principles textbooks in the last twenty years. Principles of Economics was immediately recognized as having a unique writing style--focused around stories, anecdotes, and vivid examples students enjoy and understand--that catered to today's learners. The second edition boasts new features, such as end-of chapter multiple choice practice tests, critical thinking features that require students to assume the role of an economics consultant, and integrated Internet applications in every chapter.
The Cengage World Class Learning(tm) family of technology solutions combines an easy-to-use system with access to a wide array of rich learning modules, delivered in a reliable network. These solutions are built around the Educom Instructional Management Systems specifications, ensuring that instructors and students alike enjoy the long-term benefits of an open and scalable system. The Cengage World Class Course family of products and services provides instructors with the tools they need to create and deliver quality instructional materials online:
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